Westwood, MA, June 23, 2009
Take a look at Lynne Fielding's How to create PDF maps, PDF layer maps and PDF maps with attributes using ArcGIS (3MB PDF), which will show you how to do some cool stuff.
Also see Andy Port's slideshow on ArcReader and ArcGIS Publisher (3.5 MB) or the Hanover, MA GIS guide (1 MB). There's more at the Hanover website.
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